ABOUT ME

As a Creative Director with over 25 years of direct mail marketing experience, I’ve seen a lot of change. You know the old adage... “What’s old is new again?” Well, I can’t imagine a time when more businesses have had to reinvent themselves than the world we are living in today.

 
Here’s my short story and an introduction to my new journey to help businesses grow.

For the last 20 years, I’ve had the honor of working on large, well known brands across many vertical markets.

 
Most recently, I’ve been entrusted to work on celebrity brands such as: Kevin O’Leary, Robert Herjavec, Barbara Corcoran from ABC’s “Shark Tank”, HGTV’s Scott McGilivray of “Income Properties”, Jonathan & Drew Scott, AKA “The Property Brothers”, A&E’s Scott & Amie Yancey of “Flipping Vegas”, Josh Altman from “Million Dollar Listings LA”, E! TV's Scott Disick of "Flip it Like Disick", Dean Graziosi, "The Millionaire Mentor", and many others.

Other well-known brands I’ve worked on are: Time Warner Cable, AT&T, Fisher Investments, Marriott Vacation Club, AAG Reverse Mortgages, American Express Long Term Care, Cable One, American Standard, AAA Automotive, The Biggest Loser, Wells Fargo, Hilton Hotels & Resorts, Bosley Hair Restoration and many others.

The New Path...PrintRetargeting.com

You’ve heard of website retargeting, it’s the digital marketing we all receive after hitting a banner ad or website showing you the item you reviewed or similar items. This type of digital marketing is now commonplace and the widespread use of ad blocking software is making it less likely consumers will ever see the retargeted ads.

Now there is a new and much more personal and targeted way to reach your customer quickly after they have engaged with an ad or abandoned a website – Programmatic direct mail retargeting.

We’re not talking about the spray and pray direct mail approach of the past, we’re talking about using specific data collected from ads, websites or landing pages utilized to create highly targeted direct mail pieces that get into your prospects or customers hands quickly and with very targeted messaging.

In short, programmatic direct mail combines data segmenting, behavior-based intent signals and automation in a way that matches the efficiency of digital marketing but without the pushy intrusion into the customer journey. I believe that programmatic direct mail marketing is the natural extension of digital marketing.

Please reach out to me if you would like to discuss putting a print retargeting strategy together for your marketing mix.

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Respectfully, 

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Brent Duskin

Brent@BrentDuskin.com